Raiders Marketing Volunteers Needed
Our marketing across our various channels play an important role in communicating all the excellent work that our players and volunteers do as well as promoting the club to our various stakeholders and wider community.
We have over 3,000 followers across our various social media platforms and with 1,350 players across 96 teams we are one of the largest youth football clubs in the county. As such, after a review of our current marketing activity, we are looking for a willing band of volunteers, from within the club, to help us continue to manage and improve our marketing efforts.
These volunteer roles will be overseen and supported by Simeon Bird, our Marketing Trustee, who has responsibility for the overall marketing strategy of the club. If you are interested in a career in marketing or are already working in marketing and have some spare time to give back to your local club then this is a great chance to be part of an award-winning charity and community football club.
The deadline for expressions of interest is Sunday 31st March. A description of the roles is provided below. These are unpaid, volunteer roles.
If you are interested in becoming a marketing volunteer and want to know more, email Simeon Bird, Marketing Trustee on simeonbird(AT)berkhamstedraiders.com to express your interest.
Marketing Volunteer
Role and Responsibilities
- Responsible for developing and managing our annual marketing content calendar across email, PR, blog, print, and other required channels.
- Identify and promote, alongside other marketing volunteers, our key marketing initiatives and projects to our various audiences both inside and outside the club
- Take responsibility for creation and delivery of monthly email newsletter to parents, working with volunteers across the club to highlight the key messages, events, initiatives and opportunities
- Develop and deliver a PR strategy that promotes the club’s strategic and tactical priorities to the wider community.
- Manage our Google Ad Grant on Paid Search to promote and optimise our key marketing objectives throughout the year
- Work alongside other marketing volunteers to ensure all marketing communications are coordinated and updated across website and social media channels.
- Be an active member of the marketing volunteer team, attend Raiders events and contribute to the overall marketing and communication efforts of the Club in the community.
Social Media Volunteer
Role and Responsibilities
- Responsible for developing and managing our social media channels across primarily Instagram, TikTok, Twitter/X and Facebook.
- Build relationships with key volunteers across the club to source a steady stream of image and video content from managers that represent the club and our members positively and recognise our sponsors across age groups
- Take responsibility for creation and delivery of a monthly social media content plan that is aligned to our strategic marketing content calendar.
- Work with wider marketing volunteer team to ensure all activity is aligned and coordinated across all our owned marketing channels.
- Stay on top of changes in social media marketing to ensure Raiders utilises new platforms, trends and opportunities where appropriate
- Be an active member of the marketing volunteer team, attend Raiders events and contribute to the overall marketing and communication efforts of the Club in the community.
Website Content Volunteer
Role and Responsibilities
- Responsible for developing and managing our website content to ensure it is up to date and aligned with marketing strategy and annual content calendar.
- Work with wider marketing volunteer team to ensure all activity is aligned and coordinated across all our owned marketing channels.
- Manage blog, training, events and teams website sections of main website to ensure they are accurate.
- Maintain and update content on Raiders Knowhow, our information portal for Raiders parents and volunteers.
- Keep updated of changes in analytics to ensure Raiders has robust and clear visibility on website performance.
- Be an active member of the marketing volunteer team, attend Raiders events and contribute to the overall marketing and communication efforts of the Club in the community.